Good energy visualized
The task we faced was to create a new version of the logo, evoking associations with the earlier mark that had been used for over 30 years. Then, we developed a visual identity book, which sets a modern and consistent direction of brand communication.
Our client was very attached to his logo and did not want it to change drastically, arguing it with the fact that the mark was highly recognizable on the local market. Bearing in mind his concern for his position on the regional market, which has been built over the years, we have made a thorough analysis, in which we have located the weaknesses of the sign and divided into individual elements.
The action taken allowed us to maintain a similar structure of the valid sign – the main typographic part “MPEC” and the annotation “Olsztyn”. The oval, which “closed” the entire form and generated problems with legibility of the sign at smaller sizes, was transformed into the symbol Celsius “degrees”. In this way, we have created an open and more scalable version of the sign.