A view to the future – case study for Noctiluca
Noctiluca is a startup that develops next-generation OLED emitting materials - chemical compounds that form the fundamental basis of OLED displays. They are used in televisions, smartphones, mobile devices and many other consumer devices.
Our initial task was just to prepare a new website. An analysis of the materials and the limitations of the logo at the time led to the decision to make changes in the branding area as well. We did not want to take the course of further visual development without taking care of the right fundamentals. Initially reluctant to the rebranding process itself, the management eventually fully shared our new brand vision. Step by step, we broadened the scope of the activities carried out, so that instead of just changing the logo, we eventually built a full visual system, which was presented not only in Poland, but also in the United States during Display Week 2022 in San Jose, California. It was positively received by both the company’s management and potential investors.
The new visual identity has become the basis for further development of the company and the creation of a vision of a professional group of specialists among potential investors worldwide.