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Is this the end of the Ads Manager "button-pusher"? Algorithmic automation and Advantage+ are taking the wheel, while Meta's updated 2026 attribution model is giving marketers a reality check. Here is where the real leverage lies today—and why a spike in reported CPA doesn't necessarily mean your campaigns are failing.

TikTok Shop has officially launched in Poland, bridging the gap between product discovery and immediate purchase. But treating it like a standard marketplace is a recipe for failure. Here is what it actually takes to build a profitable discovery commerce channel—from selecting hero products to navigating margins, logistics, and creator affiliates.