Is it still worth ignoring Microsoft Advertising in Poland? Although Google continues to dominate, Microsoft's search engine market share on desktop devices in our country exceeds 12% in 2026. Discover when it makes sense to tap into this less crowded auction, why the promise of cheap clicks can be a trap, and how to test this channel in B2B without burning your budget.
Is it still worth ignoring Bing Ads in Poland? Although Google continues to dominate, Microsoft's search engine market share on desktop devices in our country exceeds 12% in 2026. Discover how both platforms differ, why a lower CPC can be a trap, and in which industries—especially B2B—Microsoft Advertising allows you to acquire valuable customers more cheaply than the competition.
TikTok Shop has officially launched in Poland, bridging the gap between product discovery and immediate purchase. But treating it like a standard marketplace is a recipe for failure. Here is what it actually takes to build a profitable discovery commerce channel—from selecting hero products to navigating margins, logistics, and creator affiliates.