LPB
LPB – Your happiness has an address
LPB is a company with over 30 years of experience in delivering residential projects in the Warmia and Masuria region. Stability, punctuality, and strong local roots have earned LPB the trust of its clients. However, as the market evolved and customer expectations changed, the need arose to refresh the brand.
The previous identity did not fully reflect the company’s potential — communication lacked consistency, the image felt outdated, and the logo failed to highlight the professionalism and character of the business.
The goal of the rebranding was to modernize the brand’s image while maintaining respect for its tradition. The aim was to create a cohesive identity that would better convey LPB’s core values — an individual approach, openness to change, and customer support. The strategy was designed to streamline communication, increase brand recognition, and emphasize that LPB is not just a developer but a partner in fulfilling the dream of owning a home.
The inspiration for the new visual identity came from building plans and technical drawings. Plot divisions, modules, and architectural layouts were translated into minimalist, geometric forms. This graphic system directly reflects the brand’s DNA — order, precision, and solid foundations. The new logo is an evolution of the previous mark: it retains its recognizable outline, inspired by building structures and urban layouts, while its simplified form enhances legibility and gives it a modern look and feel.
Color also played a crucial role. Yellow and red have been part of LPB’s identity for years, so the rebranding focused on refreshing these tones with more modern, vibrant shades. Combined with neutral accents, the palette achieves a balance between energy and stability. As a result, the brand gained a contemporary character while preserving its continuity and recognizability.
The outcome of the rebranding is a modern, consistent image that enables LPB to stand out from the competition. Today, the brand communicates more clearly and professionally, better expressing its values and building an emotional connection with its audience. For clients, this means greater transparency, trust, and a sense of security; for the company, it ensures a stronger market position and a foundation for continued growth.
The LPB rebranding is an example of how refreshing a brand can become a conscious evolution — a modernization that strengthens identity and opens a new chapter in the company’s history.
