Manu
Manu – Enrich the everyday
Manu is a boutique manufacturer of high-end metalwork for interiors, seeking a bold yet refined visual identity that reflects their craftsmanship and modern sensibility.
Manu is more than a brand. It is a collective of visionaries who boldly blend design, craftsmanship and technology. In their workshops, metal becomes more than just raw material. It transforms into functional art that enriches everyday life.
The Manu team brings together designers, technicians and master craftsmen who shape copper, brass and stainless steel with almost surgical precision. Their products, from subtle interior details to the brand’s now-iconic door designs, embody classical elegance, modern form and a level of functionality that goes beyond the obvious.
Manu carries the spirit of ancient metallurgists. It embraces their secrets yet dares to challenge traditional definitions of beauty. This combination creates design that is bold, distinctive and timeless.
Manu products embody precision, modernity and timelessness.
The new brand logo was designed to evoke the same qualities. Its construction draws inspiration from the brand’s products, which are built from steel profiles joined at right angles. This geometric accuracy shaped the structure of the letters, while subtle exterior roundings were introduced to add a sense of modernity and reflect the bold spirit of the brand.
Seamlessly adaptable, the logo can also function as a standalone signet, ensuring versatility across different applications.
The key visual builds on elements of the logo itself, directly referencing the frames defined by the brand’s signature doors. The overall aesthetic relies on clean, minimal forms that align with the expectations of both the industry and the target audience. Depth and subtle three-dimensionality are introduced through the principles of neumorphism, where light and shadow define the structure.
Soft whites and grays form the foundation of the color palette, serving as a refined backdrop. A distinctive accent inspired by noble copper introduces warmth and character.
In the typographic system, a contemporary sans-serif typeface is paired with an elegant serif for body text. This combination creates a prestigious tone while maintaining a sense of approachability and balance.
